While the early success of Realtree was rooted in the hunting industry, three decades later the company’s influence now reaches into virtually every corner of the sporting world. It is the preferred brand of sportsmen, sportswomen and every person who loves the outdoor lifestyle.
It just makes sense then that anglers would have an affinity for the lifestyle represented by America’s No. 1 camo pattern. Having built this fantastic brand recognition that crosses so many active lifestyles, it’s time to make it official: Introducing the newest brand in the Realtree family: REALTREE FISHING!
“It’s not a stretch to understand that the same sportsmen and women who trade their bows and guns for fishing rods during the summer months are drawn to the Realtree brand,” said Brad Schorr, SVP, Licensing & Retail of Realtree. “But Realtree Fishing gives them an additional connection to the iconic brand they know and respect.”
Marketing efforts behind the Realtree Fishing logo are ramping up to impact the marketplace in a big way next year, turning heads on clothing, swimwear, and fishing products and accessories.